When government officials release reports, they often do state-by-state or even city-by-city breakdowns — often to attract better regional and local media coverage.
The Obama administration has a hit with a new health care report, scoring front page stories in newspapers in Miami, Pittsburgh, Detroit, Chicago, and other cities.
The report also made the front pages in Dallas and Houston, the biggest cities in Texas. That’s the home state of Republican senator Ted Cruz, who waged a form of filibuster these past two days against “Obamacare.”
The Department of Health and Human Services said that “most Americans buying insurance from new state health exchanges will have at least two insurers to choose from, and six out of 10 people could pay less than $100 a month in premiums.”
Area-by-area breakdowns enable local newspaper and television reporters to tailor to their stories to their audiences.
In an appearance Tuesday with former President Bill Clinton, President Obama noted that his team is creating “marketplaces in every state across the country where consumers are now able to be part of a big (insurance) pool.”
The new exchanges, which come on line Tuesday, will “provide high-quality health care at affordable prices,” Obama said.
Note some of the states where the new health care report played big, including Florida, Pennsylvania, and Michigan — key swing states in many elections.
The health care report also received heavy coverage in Kentucky, where next year Senate Republican leader Mitch McConnell faces both a GOP primary and a well-funded Democratic challenger.
McConnell’s office made sure their reaction got into stories as well, saying that the Obama administration is only making projections, and that many insurance premiums will go up.
In a statement, McConnell said: “Obamacare hasn’t even been fully implemented yet, but we can already see the train wreck headed our way.”